Try a Multi-Channel Approach to Mobile Engagement

Posted Posted in Email Marketing

Today we have more platforms and data available than ever before to best help us choose and reach target consumers. Is it possible, though, to zoom in too narrowly? Are we potentially missing opportunities to reach customers because we are not using enough channels, especially when it comes to mobile marketing? CodeBroker found some intriguing […]

How to QA Email Campaign Best Practices

Posted Posted in Email Marketing

geralt / Pixabay Email marketing is a complicated affair. Email is not just another marketing channel. Creating effective emails is an art and science that needs clear-cut thinking, technical soundness as well as timely execution. A simple error can ruin your entire email marketing strategy and put your subscribers off. Therefore, it is of paramount […]

Advice: The marketing potion

Posted Posted in Email Marketing

Set a strategy You have to set a strategy and follow with a tactical plan. This all comes down to understanding your marketplace – understanding exactly who your customers are. Once you have defined your target audience, you need to find out where those people are, how to capture their attention and which marketing channels […]