Top Tools for B2B Marketers

Posted Posted in Email Marketing

Need to streamline your processes, schedule in advance, track data? There’s a tool for that. It can be a double-edged sword, but we live in a time when there are tools for everything marketing related. B2B marketers can literally use 10, 20, or 30+ tools on a daily basis to manage and execute their marketing […]

Newsletters & Sharing: How Viral Can Your Newsletter Be?

Posted Posted in Email Marketing

Nowadays, consumers expect a lot more from the companies they buy from. They want to know the company’s history, their values, and their culture. The relevance of the brand’s social component is changing and so are the manners in which companies engage with their clients. One great cost-effective way to approach and create a long-lasting […]

100 Books Every Marketer Should Read

Posted Posted in Email Marketing

Marketing is a fascinating, rewarding, multidisciplinary field that has the potential to generate revenue and grow any business. This makes it a great industry to be a part of. However, it also means that in order to be the best marketer you can be, you have to possess at least a basic understanding of a […]

Back to School Marketing Trends for 2018

Posted Posted in Email Marketing

While many parents started their back-to-school shopping as early as July, marketing for this time of year is still in full swing. Last year, spending for back-to-school hit $83.6 billion, and in 2018, 56% of parents plan to spend more per child than in previous years. Those dollars lead to competition among brands, with 75% […]

Customer Success Story: Mouser Electronics

Posted Posted in Email Marketing

Mouser Brings Data-Driven, Targeted Campaigns to Life With Marketing Automation, Powered by Oracle Eloqua  When disparate data sources made it difficult for Mouser Electronics to fully understand their customers, a change was needed. Thanks to Candice Willingham and her 5 years of experience at the company, her team was able to clean up their data […]