How to Take Your Brand Direct to Consumer

Posted Posted in Ecommerce

Thinking of dipping your toes into the direct to consumer waters? You’re not alone. Merchants who sell everything from razors to pet food to mattresses to meal kits have seen the writing on the retail wall. In fact, according to IAB’s popular new study, The Rise of the 21st Century Brand Economy, the future of […]

Mixpanel vs. Google Analytics: The 2018 Guide

Posted Posted in Ecommerce

This post is not a dry feature-by-feature comparison, nor does it include a winner-take-all verdict. Your business won’t benefit from either of those things. Instead, we’re comparing Mixpanel and Google Analytics in the terms that drive business growth—identifying the core use cases for each tool and the business problems they solve, while highlighting the features […]

How Much Does it Cost to Hire a Video Editor?

Posted Posted in Ecommerce

Creating videos for your businesses—especially at scale—can seem daunting and expensive. You might think you need to hire an in-house video team or an expensive production studio to create a steady stream of video content, but that’s not the case. As the popularity of video has grown, so has the pool of freelance talent ready […]

9 Winning eCommerce Email Campaigns You Should Borrow Today!

Posted Posted in Ecommerce

If you think email is dead, you’re very mistaken. In fact, that misconception is one of the 7 deadly eCommerce myths that stops conversions in their tracks! We know that email marketing plays a huge role in eCommerce remarketing strategies. Therefore, by knowing winning eCommerce email campaign strategies, they can also the most cost-effective. So, […]

Flipkart deal isn’t easy on Walmart’s pocket

Posted Posted in Ecommerce

The acquisition of Flipkart by Walmart may negatively impact the net income of the latter this fiscal and also the next, said Walmart in its recent regulatory filing. The US retail giant had last month said it completed the acquisition of 77 per cent stake in Flipkart Group, an Indian-based eCommerce marketplace, for approximately USD […]

Amazon’s cashier-free Go store is coming to NYC

Posted Posted in Ecommerce

A day after cutting the ribbon on its second (and largest) cashier-free convenience store in Seattle, Amazon has confirmed it will be bringing the Go concept to the City that Never Sleeps. The Information first noted the news through a number of job listings last night. The company has since confirmed its plans in an […]

Walmart Outdoor Manager Pens Open Letter to Outdoor Industry

Posted Posted in Ecommerce

Last week, Walmart launched its Premium Outdoor Store curated by Moosejaw, a small outdoor retailer it purchased last year. In response, several brands withdrew their sales from Walmart. Moosejaw’s CEO replies in this letter. Editor’s note: Below is the unedited letter from Eoin Comerford, general manager of outdoor at Walmart eCommerce and CEO of Moosejaw. For […]