5 Content Marketing Strategies for Niche B2B Industries

Posted Posted in Content Marketing

The “classic” idea of content marketing—cranking out SEO-focused articles, ranking for hundreds of keywords, generating visitors, leads, and paying customers—doesn’t work in all industries. I worked with a company that manufactured moisture-resistant flooring adhesive. Even in this obscure niche, their napkin-math suggested that improper moisture management cost companies $1 billion in repair and replacement costs each […]

Melania’s ‘Be Best’ Advice To Children Being Cyberbullied: ‘Sometimes You Have To Fight Back’

Posted Posted in Content Marketing

First lady Melania Trump defended her Be Best initiative to fight cyberbullying in a town hall last week in a message that also seemed to channel her husband President Donald Trump’s combative approach to social media. “Sometimes, you need to fight back. I’m sorry,” she told students at Liberty University in Lynchburg, Virginia, drawing cheers […]

Comedian Kevin Hart responded to backlash from old, anti-LGBTQ tweets with a statement asking people to stop being negative

Posted Posted in Content Marketing

Chris Pizzello/Invision/AP Kevin Hart has addressed escalating concerns over a long history of hate speech and derogatory jokes about the LGBTQ community on social media. “Yo if my son comes home & try’s 2 play with my daughters doll house I’m going 2 break it over his head & say n my voice ‘stop that’s gay,’” […]

This Is the Age Girls Start to Lose Their Self-Confidence

Posted Posted in Content Marketing

Editor’s Note: Babble participates in affiliate commission programs, including with Amazon, which means that we receive a share of revenue from purchases you make from the links on this page. Image Source: Thinkstock A recent study for the book The Confidence Code for Girls surveyed 1,300 girls ages 8-18, in an effort to measure their shifting self-confidence […]

Why You Need a Content Marketing Calendar

Posted Posted in Content Marketing

rawpixel / Pixabay Why do marketing plans fall short of expectations? More often than not, it’s because they are never fully implemented. Issues arise, time becomes limited and priorities shift. When the going gets tough, marketing initiatives slide to the bottom of the priority list — or they get forgotten altogether. Over time, a lack […]

Urban Meyer announces decision to retire from Ohio State | College Football

Posted Posted in Content Marketing

Ohio State head coach Urban Meyer explains how, when and why he came to his decision to retire. Meyer also says he is “certain” that he will not coach again. ✔ Subscribe to ESPN on YouTube: http://es.pn/SUBSCRIBEtoYOUTUBE ✔ Subscribe to ESPN FC on YouTube: http://bit.ly/SUBSCRIBEtoESPNFC ✔ Subscribe to NBA on ESPN on YouTube: http://bit.ly/SUBSCRIBEtoNBAonESPN ✔ […]