Do I really need a website if I'm on Facebook?

It’s a fair question, and plenty of local businesses ask it. You’ve got a Facebook page, people find you on it, the odd enquiry comes through. So why pay for a website on top?

The honest answer: a Facebook page and a website do two different jobs, and you’re missing out if you only have one. A page is great for staying in touch with people who already know you. A website is how the people who don’t know you yet find you and decide to call. Here’s the difference in plain terms.

You don’t own your Facebook page — you rent it

Facebook can change its rules, throttle your reach, or suspend a page overnight, and there’s nothing you can do about it. Your website is yours. It can’t be taken away, the design is entirely your own, and it works exactly how you want it to. For something your livelihood leans on, that ownership matters.

Most people still search Google, not Facebook

When someone needs a plumber or a roofer right now, they go to Google and search “near me”. A Facebook page barely shows up for those searches — a proper website, set up well, is what gets you found in that moment. That’s the moment that turns into a phone call, and it’s the one a page can’t win for you.

A website does the selling a feed can’t

On Facebook your best post is buried under last month’s before a new visitor ever sees it. A website puts your services, your area, your reviews and your phone number right where a customer expects them, all on one tidy page — no scrolling through old posts to work out what you do.

The two work best together

This isn’t website instead of Facebook. The strongest setup is both: the website as your home base that gets you found and books the job, and social keeping you visible and familiar to the people already following you. One brings new customers in; the other keeps you front of mind.

If you’ve been getting by on a Facebook page and wondering whether it’s time for a proper website, that’s exactly the conversation we have with local businesses every week — no pressure, just a straight answer on what would actually help yours.